AM
Perform
One scoop into 250–300 ml of water, stir, drink. One softgel with it. Built to support strength, energy and focus through the working day.
The system
Two moments. Every milligram printed.
Most brands publish a marketing page. This is the label — the full one, printed before there is anything to sell.
Four things a day: a drink and a softgel in the morning, a drink and a softgel at night. Everything below is at the dose the research and studies used, in the form your body actually absorbs.
Not for sale yet — the product is not registered. There is no price on this page on purpose.
A day, end to end
How a day runs.
PM
Restore
The same again at the end of the day. One scoop, one softgel. Built to support recovery and restful sleep.
It tastes good, and it mixes cleanly into whatever you are already drinking — morning or evening.
The rhythm
Built for thirty years, not thirty days.
Five days on, two days off, every week. Twenty-two servings a month, not thirty.
The two days are a micro-pause, built into the design. Your body spends them running on its own — a margin of safety, built in from the start, against anything accumulating over a lifetime of use.
The doses are set on the weekly average. The week, not the day, is the unit this formula is built on.
And a small pause you keep is worth more than a long one you have to come back from. No seasons, no months off, nothing to restart. It is the protocol.
The whole formula
Every ingredient. Every dose.
Two tables, one for each moment: everything you take, and exactly how much of it. Nothing summarised, nothing rounded, nothing hiding behind the words "proprietary blend". The formula is frozen — if a dose ever changes, this page changes with it.
| Ingredient | Amount |
|---|---|
| Vitamin A | 1,000 mcg RAE |
| Vitamin C | 350 mg |
| Vitamin D3 | 3,000 IU |
| Vitamin E | 15 mg |
| Vitamin K2 | 100 mcg |
| Vitamin B1 | 110 mg |
| Vitamin B2 | 11 mg |
| Niacin | 150 mg NE |
| Vitamin B5 | 110 mg |
| Vitamin B6 | 10 mg |
| Folate | 600 mcg |
| Vitamin B12 | 400 mcg |
| Biotin | 400 mcg |
| Choline | 30 mg |
| Calcium | 50 mg |
| Iodine | 100 mcg |
| Selenium | 50 mcg |
| Copper | 0.5 mg |
| Manganese | 1.5 mg |
| Chromium | 30 mcg |
| Molybdenum | 40 mcg |
| Creatine monohydrate | 5 g |
| Glycine | 3 g |
| Nicotinamide riboside | 300 mg |
| N-acetyl-L-cysteine | 150 mg |
| Ubiquinol | 100 mg |
| Milk thistle | 75 mg |
| Lutein and zeaxanthin | 10 mg + 2 mg |
| Astaxanthin | 6 mg |
| L-Ergothioneine | 5 mg |
| Ingredient | Amount |
|---|---|
| Magnesium | 200 mg elemental |
| Zinc | 15 mg |
| Collagen peptides | 10 g |
| Glycine | 3 g |
| Omega-3 (EPA + DHA) | 1,200 mg |
| — of which EPA | approx. 800 mg |
| — of which DHA | approx. 400 mg |
| MSM | 500 mg |
| Hyaluronic acid | 100 mg |
Where it comes from
We buy branded, not bulk.
There is a cheap version of every ingredient on this page. We did not buy any of them. Every active comes from a branded supplier with a verification programme behind it — purity documentation, lot traceability, and a contract that stops anyone quietly swapping it for something cheaper.
Those names are printed on the label when the product reaches you.
What we can prove
Tested, not asserted.
- Dairy-free
- Gluten-free
- Non-GMO
- Soy-free, nut-free, egg-free, fish- and shellfish-free
- Halal by design — grass-fed halal bovine, no alcohol anywhere in the formula
- No added sugar
- Caffeine-free
- No artificial colours, sweeteners or flavours
- Every batch tested at an independent ISO 17025 laboratory
These are not adjectives. They are what the release paperwork for the batch in your hand actually shows — heavy metals, microbiology, allergens, and a check that the label matches the tub. We publish the results. The one thing on this list that is not yet finished is the halal certificate: the formula is built to it and the supply chain is sourced for it, but the certification is still in progress.
The absences
What we left out, and why.
- No fillers, bulking agents or flow agents
- No maltodextrin, no rice flour, no dicalcium phosphate. If a gram is in the scoop, it is doing work. The only carriers anywhere in this formula are gum arabic and MCT oil, and both are there to carry — never to add weight, and never to make the manufacturing cheaper.
- No colours
- The powder is cream, because that is the colour these ingredients are. Titanium dioxide is banned from our specification in writing, and so is any "correction" toward a prettier shade.
- Not vegan. Bovine by design
- The collagen is grass-fed halal bovine, and the softgel shells are halal bovine gelatin. We could swap both for plant versions tomorrow and win a badge — and lose the Type I and III peptide the research is built on. So we say it plainly: this is not a vegan product, and we are not going to pretend otherwise.
- No sucralose, no artificial sweeteners
- Monk fruit does the sweetening, and there is very little of it to do.
- No proprietary blends
- Every number on this page is a real number. Nothing is hidden inside a total, and nothing is described without being measured.
- No megadoses
- B6 is capped at 10 mg on purpose — a lifetime-use margin, kept well under the European safe upper limit. Copper is held at 0.5 mg because your diet already covers most of it. More is not the same as better, and a lifetime is a long time to be taking too much of something.
- And the ones that did not make it
- Where we could not reach the full researched dose, or could not find a source with the right purity and the right halal status, the ingredient is not in the formula at all. A shorter list beats a dishonest one.
The Founding 500
Nothing to buy here. That is the point.
This page exists before the checkout does. The product is not registered for sale yet, so there is no price here and no button that takes your money.
What there is: five hundred places on a list. The Founding 500 hear first when the first batch is ready — and they lock their price for at least the first two years.
How to read this page
- Each table is one moment, whole. The morning table is everything you take in the morning; the evening table is everything you take at night. One of each is one day on the five-day rhythm.
- The formula is frozen. If a dose ever changes, this page changes with it and we will tell you what changed.
- Supplier names are not printed here. They belong on the label in your hand, next to the batch certificate that backs them.